"Marge, I know what I hate... and I don't hate this." -C. Montgomery Burns
Here's tons of photos of the new Nike Seahawks uniforms.
Let's get this out first: I don't like Nike. I kinda HATE Nike. They're fairly evil, even for a huge multi-national corporation. I also don't like their overall impact on the sports world, on both substantive matters and on the comparatively superficial topic of how teams dress themselves. I wear New Balance sneakers personally, and the ONLY way that I buy Nike gear is if it's Seahawks or Red Sox merchandise.
But now Nike has the NFL contract, so here we are. I'm not nearly hard-core enough to give up buying new Seahawks stuff until this contract between Nike and the NFL lapses, so I'm now Phil Knight's captive audience. So what do I think of these new unis?
In my perfect world, the Seahawks would have copied the Buffalo Bills and reverted to something close to their 1983-2001 look. Obviously, Nike and the team decided to go in another direction, and a very vocal cadre of Twelves HATE the new look. Let me tell you why I like it, and why I think I'll grow to love it.
-It's forward-looking. To some degree I see myself as a Seahawks historian, and I can be as susceptible to nostalgia as anyone else. But as Don Draper once said, nostalgia literally means "the pain from an old wound." MANY wounds were inflicted on us Twelves while the Seahawks were cloaked in those classical, comforting unis. Coach Carroll and any player on the roster would tell you this: These Seahawks are about the future, not the past. The new uniforms underline that point nicely.
-They are FIERCE. I dug the 2002-2011 unis, but let's be blunt: They inspired fear in no one. These new Nike duds look MENACING. Like I said earlier today on twitter, the new unis make the Seahawks look like an evil football team from the 2030s (who are possibly replicants or Cyberball-style robots) who have traveled back in time to lay waste to today's NFL. That sounds like a lot of fun to me.
-We are going to win, and win big, wearing them. You can sense how excited the players are about these new uniforms just by reading their twitter feeds. Add that to the reality that this is a young team on the rise, and their imminent success is going to sell a SHIT-TON of Nike jerseys. Winning is what will convert the critics of these uniforms. Even for skeptics and haters, very soon these uniforms will be intimately connected to rousing, spectacular success... Like, 1997-98-Denver-Broncos-in-new-Nike-unis success.
Personally, I hope the main home look will be blue jerseys paired with grey pants, and if I had my way, we'd ditch the whites entirely and just go all-grey on the road. Once the jerseys are for sale, I plan to get a home blue Marshawn Lynch model. If I have the means (the necessary means) I will follow that with a Kam Chancellor "Wolf Grey" alternate jersey.
I think the new uniforms are bold, futuristic, and FAR better than I had feared Nike would crap out. Despite what some are claiming, we DON'T look like Oregon now- These unis are much cleaner and more tightly designed that what the Ducks wear. I've already started happily imagining the Seahawks winning the Super Bowl in these uniforms... and I have no doubt about the fact that we WILL win it all soon, and it will be in these fancy new garments.
What do you think, sirs?